Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business needs to be adept in the practice of public relations and avoid looking to public relations practices only as means to react to a scandal. Practicing public relations means following basic principles that develop a positive reputation for your company in the marketplace. Deceit Never deceive the public with any information you release.
Advertising Creativity Advertising is a new-rising industry for the last one hundred years, and its academic and practical theories do not follow any set rule or rationale due to its ever-changing characteristics.
Advertising is totally commercial in nature, so its creativity differs entirely from other creativity involving in other art forms such as writing, fine arts, literature, and dramas. This course enables students to have better understanding of the goal, nature, operating procedures, operation methods, limits and potential of creativity in advertising.
To train students the abilities to interpret and switch marketing strategies to generate superior creativity, as well as to cultivate their basic skills for expressing and implementing advertising creativity and for selling the proposals of advertising creativity.
The main goal of the course is to build taste, standards, self requirement, persistence and ideals for the big ideas. Desktop Publishing and Design To enable the students of the advertising department to become acquainted with the basic layout methods and applications of advertising design by practicing with actual advertisements.
Students are trained to effectively use current digital tools to practice advertising layout to sharpen their sense of aesthetics and balance, as well as to become familiar with layout software that can be applied to visual communication design in the future.
Research plays a pivotal and supplementary role in setting advertising strategies.
In addition, research can provide advertising planners and clients with related information about products, target audience, marketing environment, advertising effectiveness etc. This course introduces various research methods used in advertising planning which adopts applicable research to find results to map out suitable advertising and marketing strategies.
Practice of Advertising Strategy This course allows the students of the department of advertising and public relations to put classroom theory into practice. They will be divided into several teams to begin sales negotiations with clients or take part in the contests of marketing and advertising planning.
By case study drills and result exhibitions, students can understand the operation of advertising communication to serve as a bridge to real-world operations.
After taking the course, students will gradually acquire the main elements and practical requirements of PR strategic planning. Brand Marketing Communications To analyze the cases of successful brand marketing to enable students to have better understanding of their creativity and strategic planning.
Issue Marketing and Crisis Management To clarify current operation of public relations via case studies to enable students to have better understanding of PR operation, issue management and communication frameworks for crisis management.
Media Planning Practice To enable students to better understand the actual operation of media firms via lectures and case studies regarding media planning and media purchase and to deepen their knowledge of the organization and operation of media corporations.
In addition, it is hoped that through repeated practice and discussions, their basic skills for producing advertising videos can be sharpened. Digi Marketing To enable students to understand the characteristics and developmental trends of digital marketing and to enable them to become acquainted with the integration and application of digital marketing tools and to lay the foundation for their careers in the digital marketing field.
Advertising Regulations Advertising is the important promoter of business activities in the business society. Truth in advertising is very important to protect the rights and benefits of consumers. This course broadly introduces laws and decrees related to advertising to enable students to have basic understanding of such laws and decrees.Introduction.
The draft OECD Best Practice Principles on Stakeholder Engagement in Regulatory Policy [the Principles] is hereby presented for public consultations. The first draft of the Principles was discussed by the OECD Regulatory Policy Committee at its meeting on 3 November COURSE TITLE: PRINCIPLES & PRACTICE OF PUBLIC RELATIONS 1 COURSE GUIDE MAC PRINCIPLES &PRACTICE OF PUBLIC RELATIONS Course Team: Mr.
Charles Onwunali (Course Developer and Writer) – University of Lagos, Akoka. Dr. Josef Bel-Molokwu (Content Editor). Chidinma monstermanfilm.comre, Ph.D (Course Coordinator) .
PRSA Code of Ethics: Preamble [download] This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.
This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual .
The book, Principles and Practice of Public Relations is a compendium of personal experiences of the author as a PR practitioner and journalist. The book is a blend between the theories and practice of PR not only in Nigeria but also elsewhere on the globe.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
This service component for an existing course incorporates community service with classroom instruction in communication to provide an integrative learning experience that addresses the practice of citizenship and promotes an awareness of and participation in public affairs.