Founded in by John James Sainsbury along with his married woman Mary Ann in London and so bit by bit grew to go the largest food market retail merchant by
The essay employs SWOT analysis to assess the strengths, opportunities, weaknesses and threats in relation to its strategy and operations in the UK and international markets with reference to its retail business. The strengths and opportunities of the company should be used to neutralise the weaknesses and to develop a competitive strategy against the threats that are identified as facing the organisation.
The successful operations of the company has enabled it to be in the FTSE list at position 80, making 21 million transactions weekly, on both traditional and online platforms. The essay will look at the strategies that the company uses in its operations and how its business environment favours or impedes it from succeeding in its objectives and goals.
SWOT analysis is a tool that is used to understand the position of an organisation in relation to its operating environment. According to GriffinSWOT analysis is particularly useful in strategy formulation, which essentially entails how the company allocates its resources in all its operations to achieve its objectives.
SWOT analysis assesses strengths and opportunities that an organisation has and how it strategizes itself to overcome its weaknesses and threats in its operating environment.
Thus, the strengths and weaknesses of an organisation are internally focussed while threats and opportunities are external forces to an organisation. Regoff and Bezos noted that SWOT analysis is useful in understanding the competitive position of an organisation in the market.
While the tool offers no magic wand to an organisation in succeeding in the market, it offers an opportunity to organise and understand itself in terms of strategy and resource allocation.
Strengths Diversified Investments These are identified resources or abilities of organisation that it has and are known to be successful Brennan, This enables it to minimise risks in case any one of the business units runs a loss or event that may threatens its anticipated performance Carel, However, Jones argues that diversification in itself is not enough in minimising of risks but the choice of quality investments that are guided by insightful and informed market analysis.
IT infrastructure The organisation recognises the importance of reaching a wider market through the affordable and wide platform of internet. It runs a promotional strategy, Click and Collect in over stores where customers buy online. This enables the organisation to reach its customers fast in many areas, hence increasing market share.
The company also operates store outlets inChina.
Quality human resource The store chain understands the importance of human resource management and invests heavily in quality training of its staff. It has a staff training college that admits of its colleagues annually.
As a result, the organisation was gold accredited by Investors in People due to its role in improving quality of human resources. Quality staff provide superior services to customers hence increasing customer satisfaction.
Opportunities Wide market The company opened stores in China, which is a fast growing economy and has huge population. This is in addition to the store outlets it operates in the country.
With increasing supermarket space, the company reaches potential customers.SWOT Analysis of Sainsbury’s.
JOSIC Media April 20, Leave a comment. Strengths. The company recognizes the importance of reaching out a larger number of people through internet, which is evident in its strong online presence. Through the online selling of product the sale of the company has increased by around 20% in weekly orders in.
SWOT analysis of Sainsbury’s. As mentioned above, it is a brief SWOT analysis of Sainsbury’s.
However, it addresses the key issues as follows: Strengths. Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in Sainsbury’s is aUKbased company whose core operation is retail business in food and non-food products and services.
The company’s portfolio of investments include property management, energy services, financial services such as banking and clothing. Sainsburys is a provider of varied products at affordable prices. Sainsburys SWOT Analysis.
Sainsburys is a provider of varied products at affordable prices. Sainsburys SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sainsburys: 1. Sainsburys is one of the largest supermarket chains in UK. 2. Sainsburys has an employee strength of over , people. 3. An analysis of Sainsburys financial strategy. Analysis of Sainsbury's Financial Strategy 1. such falls would beunsustainable in the long-term and could potentially increase Sainsbury’s business risk. (Sainsbury,) This is due to cash acting as a safety barrier if and when trading activity declines. Analysis and evaluation of the business strategy that J Sainsbury Ltd has pursued using Bowman’s strategic clock 3 3. Identification and analysis of the unique resources and .
Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sainsburys: 1. Sainsburys is one of the largest supermarket chains in UK.
2. Sainsburys has an employee strength of over , people. 3. The brandguide table above concludes the Sainsburys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Sainsbury is a super market which will operates its business in retail sector from the year. Sainsbury is started by James and Mary Ann Sainsbury’s.