Explain how to do something or how something happens.
Its ads are generally known to contain some degree of steaminess. In most of Axe ads there is a portrayal of how the Axe products can add to and magnify your masculine charm. The theme is generally similar across most of the Axe deodorant ads. The Axe Excite ad also contains a similar theme.
In simpler words most of Axe deodorant ads have the same theme that is Axe makes you irresistible. Axe spray commercial essay are sitting in open where something falls from the skies. They are held aback by the sudden fall and it slowly reveals that the fallen thing is an angel.
One and then two and then a third one… angels keep falling from the sky. No one knows what is happening. Five or six angels- all of them start moving in a particular direction. There is some suspense about where these angels are going? Here comes the climax — A slim and good looking young man stands beside his scooter.
The angels were trying to reach him. What is so appealing about this young man? Axe uses mild sex appeal in the ad to convey its message. At the end of the ad the mystery unveils. It is the new Axe Excite deodorant.
Even the angels would not be able to resist. Even the men want to look their best at all the moments. Axe is just trying to exploit this weakness of young men in its ad.
The ad is not too steamy but still has a bold theme. The target audience of this ad is the modern young generation or the millenials. Then it introduces the sexy. The sex appeal part is particularly aimed at the young generation and meant for people aged sixteen and above till the middle ages.
When beautiful angels can fall; you cannot miss a product that makes you as irresistible. Here comes a product that has the potential to turn every bony zero into a hero.
Its masculine fragrance will make you so charming that the most beautiful girls will not be able to resist. However, the problem is that to many of us who are keen eyed customers, it may appear like an exaggeration.
It is why such ads have a limited influence and are able to impress only a part of the audience. Still, sex appeal can be effective at provoking the audience to get into action — particularly the young audience.
The brand does not try to gain credibility by using some celebrity. However, the brand name of Axe is sufficient to add credibility to the ad and thus make people recall its name and products.
The physical appeal part targets young emotions. Every youth wants to appear and feel charming and impressive. It has an important relation with their personal emotions. Each one wants to have a beautiful partner like the angels in the ad.On Friday, August 31, a truck carrying a shipment of Axe body spray caught fire in Belton, Texas, causing an interstate highway to be shut down.
According to local news outlet and ABC affiliate. Business Insider reports that the brand is repositioning their ad strategy to focus less on the product's effect on women because, as it turns out, the smell of Axe body spray does not make males.
Axe Peace Commercials Essay - Commercials can be an annoying, boring and go on about stuff that some people might not care about. Although, some do have good intentions and messages like the Axe Peace commercial by the Axe company. Like Axe, Impulse was a fragranced deodorant body spray for women that promised wearers male attention.
Thanks to Axe ’ success in France, Unilever decided to launch the brand in other European countries from Axe helps guys look, smell and feel more attractive, with a range of body sprays, deodorants, anti-perspirants, shower gels and hair products.
Axe body spray’s new commercial takes aim at “toxic masculinity” After years of playing to some of the most extreme stereotypes about the modern man, an unlikely brand is using its advertising reach to question traditional notions of masculinity.